Certificate in Digital Marketing

Certificate in Social Media Marketing and Content Development Course Description

The Certificate in Social Media Marketing and Content Development gives students a general knowledge of the social media platforms that can be used for branding, marketing and communication.

 Why You Need To Learn Social Media Marketing and Content Dev

  • Upon completion of this certificate, students will be able to explain the principles of social media, examine key aspects of social media communications, identify existing and future opportunities for social media communications, and describe how social media complements an integrated marketing communication plan.
  • This certificate also focuses on digital marketing using Facebook and Google Adwords.

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Eligibility Requirement

  • Anyone with a high school certificate

Job Opportunities

  • Social Media Manager
  • Digital Marketing Specialist
  • Digital Marketing Manager
  • Social Media Specalist
  • Content Developer

Tools and Technologies used

Course Content

Content Development and Marketing - Strategy & Process - Overview, Target Customer, Content Creation, Media Channels, Editorial Calendar, Style Guide, Basic Tools, Challenges, Tracking Success , Content Types & Channels - Blogs, Lifecycle Emails, eNewsletters, WhitePapers, Case Studies, Books, Digital Magazine, Podcasts, Webinars, Infographics, Articles, Press Releases, Social Media.

Google Ads (AdWords) - About Google Ads - Google AdWords vs Google Ads, How Does Google Ads Work? - Part 1: Get Started with Google Ads - Create your Google Ads Account, Choose Your Keywords, Keyword Match Types etc.

Facebook Advertising - How to Set Up Your Facebook Advertising Account -  What is Facebook Business Manager, How to set up your Facebook Business Manager account, How to access your Facebook advertising account, How to navigate your Facebook advertising account, How to manage Facebook Business Manager permissions. Facebook Ads Manager Guide - What is Facebook Ads Manager, How to use and navigate the Ads Manager, How to set up a Facebook ad campaign in Ads Manager, Setting Up Facebook Ad Campaigns With AdEspresso, Facebook Ad Bidding and Optimization, Facebook Ads Reporting & Optimization.

  • Projects: Project With Presentation
  • Training Materials: Moodle
  • Assessments: 1 Exam by Moodle MCQ
  • Certifications: Facebook Blueprint Certification | Google Ads Search Certification