Certificate in Digital Marketing and Content Development
Course Description
The Certificate in Social Media Marketing will equip graduates with social media and digital marketing knowledge that will enable them to succeed in a Marketing or Business role. Social media is an important part of any business and requires specialized knowledge to make an impact and drive results.
Learners will develop true expertise and learn every aspect of Social Media Marketing with interactive content Facebook, LinkedIn, YouTube, and Instagram, as well as acquire relevant skills on how to design and optimize web sites, among other things. Learn about social strategy, research, and content from industry experts with relevant and in-depth knowledge.
Course Learning Outcome
- Understand the benefits of each social media platform and how to use them to the organization's advantage.
- Manage the company's social media, email marketing, and digital profiles effectively in order to raise brand awareness and revenue.
- Examine and assess existing business, operational, and marketing strategies, as well as their applicability to social media.
- Analyze and interpret an organization's vision, mission, values, and objectives, and apply them effectively to the social media and digital marketing strategy.
- Write and develop digital publication content that is consistent with the organization's brand identity and marketing goals.
- Monitor and improve overall social media marketing effectiveness by using key performance indicators to ensure activity, quality, cost, and time requirements are met.
